Event planning and management
Our event management team developed a programme that opened with a compelling patient video, and featured interviews throughout. They recommended that the client feature a diverse range of speakers, so that delegates could understand the study from a variety of perspectives.
This saw patients share their experiences, study coordinators discuss how they are implementing the trial across sites, and healthcare professionals delve into best practices. These took the form of fireside chats, ensuring attendees had the opportunity to ask questions of each speaker both verbally, and via individual iPads.
The team developed a bespoke stage set for the first event, which will shift to an LED set for the final two meetings in the series, and handled all travel, accommodation, venue management and catering, ensuring the venue was accessible to all.
For the first meeting, this involved sourcing a portable headset for a key speaker who had a hearing impairment, and providing an attentive level of service to a presenter who was on crutches.
Digital strategy and implementation
The agency’s digital experts developed a virtual platform that ensured remote attendees were able to engage throughout the meeting, and managed it onsite.
All in-room sessions were live streamed through the platform, and multiple cameras panned to different areas of the space, so as to create an engaging TV-style viewing experience.
The portal also housed dedicated sessions for virtual delegates, including exclusive content that was streamed to them during physical attendees’ meal breaks – a strategy that was designed to maximise their time and keep them engaged, along with all key meeting information, and it featured Q&A and polling functionalities.
