Science and data-led communications
Our team analysed the study protocol to develop a series of concepts and sketches that reflected its core contents and therapy area.
They featured a range of highly relevant, creatively-led graphic elements, and both study components featured the same unique theme woven throughout, apart from colour palettes and watermarks, in a move designed to create a sense of cohesion.
Working in close partnership with the client, our scientists finalised their preferred concepts and delivered all assets, including brand guides complete with font and colour specifications, watermarks and slide templates.
The next phase of the project involved leveraging the new brands to develop protocol-based materials for sites and healthcare professionals, including flip cards and physician letters. These were produced in various languages, and the assets were specially designed to complement the different characters of these languages.
From a patient perspective, they focused on developing more colourful materials, and translating technical study data into easily understandable information. Further graphics were also incorporated to explain procedures and processes, and featured throughout digital recruitment posters, leaflets and flyers, visitor guides and more.
Project success
The project was delivered seamlessly and the client applauded our team for not only their creativity, but ability to develop educational materials for both sites and patients.
They have since sought the support of our team to create a third brand for the study, which is tailored to a specific patient age group, and will see language and graphic elements adjusted to ensure maximum resonance with them.
