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Project overview

Our client, a leading healthcare organisation, approached SWM Partners to develop an inclusive hybrid investigator meeting.

Their core aim was to host the event differently to how they had in the past, by not only educating delegates about the study, but doing so in an empathetic way, by focusing on patient care, and meaningfully connecting physical and remote attendees.

Humanising a hybrid investigator meeting via an inherent patient focus

SWM Partners’ digital department developed a bespoke hybrid platform, which was designed to connect audiences with patients from diverse backgrounds, and learn from KOLs in the field.

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