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Five pieces of event inspiration as you plan for the year ahead

Here at SWM Partners we recognise that we’re all working towards the common goal of advancing the future of medicine, and are passionate about sharing our learnings, insights and work with others.

With this in mind, we thought we’d reveal our top five most read website articles of 2021, in case they too help you plan, design and deliver medical and pharmaceutical events that inform, engage, educate and inspire in the new year.

#​​1 . Case study: Global medical training program

This piece looks at the SWM team’s work on a series of investigator meetings. Here we designed an internal HIV global training program that consisted of a number of international training workshops, all of which were designed to educate and inform research and commercial personnel.

#2 . Insights: Virtual engagement strategies and the power of digital

Through our own experiences with clients, external research, and knowledge of both the pharmaceutical and event industries, we’ve found that many expect virtual interactions will remain, and this relates to both purely virtual events and their hybrid counterparts. This website article looks at how effective virtual engagement strategies remain key, and delves into some of the elements to consider when developing yours.

#3 . Insights: The future of hybrid events

From creating feedback surveys to determine attendees’ preference for virtual versus in-person events, and ways for keeping virtual attendees engaged, to creating content for on demand viewing, here the team shares a series of tips for successful hybrid event delivery.

#4 . Insights: Five technology trends for the pharmaceutical industry to embrace in 2022

A timely read as you prepare for 2022, in this piece we reveal five considerations for leveraging technology to help ensure maximum success in 2022. These include ways to utilise tech to enhance health and safety in the wake of COVID-19, considering opportunities in the metaverse, and how to immerse and educate audiences through compelling content.

#5 . Case study: Interactive investigator meetings

This project details our work on a global study in Huntington's Disease. Here SWM Partners collaborated with a large pharma company to create two interactive investigator meetings: a practical workshop and live patient interview.

Seeking support delivering your events in 2022, or simply interested in having a chat? Get in touch with the SWM Partners team:

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