Sue White | Managing Director
My role at SWM
I founded SWC 21 years ago after 10 years earning my stripes in the Congress and Event Management industry. In 2004, we renamed the company, SWM Partners Ltd, when my fellow director, Peter Thomas and I joined forces. A passion for doing the absolute best possible for clients has always driven my work ethic and I am now very proud to see that same ethos throughout the core of the SWM team. My main role within the company is working alongside Peter to achieve our strategic objectives for the company whilst remaining involved with projects as programme director. The big bonus is that, as I work with so many clients, colleagues and suppliers that I respect, trust, and enjoy the company of, work continues to be fun.
My favourite place in the world: On a boat looking at the sun disappear into the sea
If someone asked you to give them a piece of random advice what would you say?
Nobody owes you a living – you get out of something what you put into it and the more you put in the greater the reward.
My oddest job: Spending 5 hours a day providing air through a line to a diver fishing for grouper fish off the coast of Akko in Israel